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eeddssa The Pepsi-Cola Story Summer of 1898, a young pharmacist Caleb Bradham aspect for ways to attract people to his pharmacy invented the beverage this instant known around the world as Pepsi-Cola. After the offset printing advertisement the sales of the new soft plight began to go up. Knowing the importance of good distribution system Pepsi was wiz of the first to switch from horse drawn transport to beat back vehicles. Throughout its existence Pepsi adjusted its marketing strategies trying to remark up with the social and economic conditions of its consumers.

During the Great Depression and continuing into the World War II Pepsi emphasized the low prices of the drink knowing that people had narrowed their budgets. In the mid. fifties the focus fell on Pepsi being a lifestyle accompaniment. The breakthrough move by Pepsi was made in the late 1950s to capture the market of new generation of baby boomers. Its outmatch known advertisement slogans such as Youre in the Pepsi Generation, Have a...If you want to get a in full essay, order it on our website: Ordercustompaper.com

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