Environmental Case Analysis - OI/461 Innovation, Design, & Creativity for a Competitive Advantage

Definition Paper

University of Phoenix

This paper will define, the terms concept, radiation diagram, and creativity along with traffic implications. This paper concludes with a comp be and contrast of innovation, design and creativity.

Innovation

Innovation is defined as the morsel of introducing something tender into the marketplace (Innovation definition, n.d.). In business the term innovation is categorized in different types and levels. Four examples of innovation categories are new-to-the-world ingathering, line extension, me-too- harvesting and produce modification (Von Stamm, 2003). New-to-the-world product is a product that is new to the underdeveloped company and its target marketplace. Line extension is the introduction of a new product to the marketplace merely the product is not new to an organization. Me-too-product is the sales outlet of a product that is not new to the marketplace but new to an organization. Product modification is the release of a modified version of an alert product to the marketplace (Von Stamm, 2003).

program

James Dyson definition is design is about making a product or design that serves a function better than anything else that has deceased before it.



It [is] about looking at everyday things with new eyes, and working out how they can be made better. (Dyson, J., n.d., para. 1). Design like innovation has different categories. The three major design categories are conceptual, embodiment and detail (Von Stamm, 2003). Conceptual design is the construction of a concept or intellect needed to learn about a product and its intend use (What is Conceptual Design, (n.d.). The embodiment design phase is the carry out of a structured development of a preferred concept (Von Stamm, 2003). Detailed design presents product specifications such as dimension, tolerance and material used in the method of manufacturing (Von Stamm, 2003).

Creativity

creative thinking is defined as the tendency to generate or recognize...

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