OVERVIEW/PROBLEM STATEMENT
The following are the problems of Harley Davidson
1. Â Â Â Â Â Â Â Â Declining market
2. Â Â Â Â Â Â Â Â Poor economic climate
3. Â Â Â Â Â Â Â Â emulation from Japanese manufacturers
4. Â Â Â Â Â Â Â Â Poor quality of products
5. Â Â Â Â Â Â Â Â Young Generation non buying the product
COMPANY PROFILE
The Davidson brothers, William D., William S., Walter and Arthur founded Harley Davidson, Inc. in 1903. In the first year, only trinity motor cycles were produced. In 1904 production add-ond to eight bikes. fellowship present office is located at Juneau path in Milwaukee, USA. In 1907 the company was incorporated.
In 1965, Harley-Davidson ended family ownership with a public stock offering and then in 1969, unify with American Machine and Foundry Company (AMF). In 1981, 13 members of the Harley-Davidson management team purchased the company from AMF through a leveraged buy-out. In the early 1980s, Japanese competitors heavyweight wheels created a real panic for the Harley-Davidson organization. The heavy Japanese imports to the U.S. were stopped by President Reagans increase of imports tariff. By 1986, Harley-Davidson regained the top spot in the U.S. heavyweight motorcycle market.
Today Harley-Davidson operates in domestic and international markets. The U.S. competitors current production and gross sales volumes are much lower than Harley-Davidson and do not earn a significant market share. The companys major competitors: Honda, Suzuki, Kawasaki, and Yamaha are found outside the United States. Competitors financial and marketing resources for the international market place are substantially greater than those of Harley-Davidson.
They also have big worldwide revenue and are more diversified than Harley-Davidson.
Harley-Davidson products involve Heavyweight Street, custom, touring and sport motorcycles, as well as motorcycle parts, accessories, apparel, and general merchandise. Harley-Davidsons two main business segments are bikes/ relate Products, and Financial services. With the purpose to expand its international market, the company acquired the Buell Motorcycle Company in 2000. Buell markets and distributes Harley-Davidson products through...
This was a really good essay. scantily DAVISONS ROCK.. haha anywayz the next case study you could do is the ferrari company. Anywayz keep up the good work
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