Language in Advertising

The wide apply of advertising has created a special air of English--advertising English. Its unique features, simple speech and immense attraction correct it from otherwise conformation of language. In the development of advertising English, this kind of language has formed its own features in several aspects.

As a means to disseminate information, advertising English must be compact, vivid, visual, emotional and attractive. Therefore, morphology in advertising is quite distinguishable from common English.

The function of advertising is to provide information, attract consumer, campaign market, and promise the quality. Therefore, advertisement must pay attention to its ca function language, and the first step is to expend popular and oral language to make it easy to understand and memorize.

In both(prenominal) advertisements, the advertising copywriter misspells some course on purpose, or adds some suffix or prefix to the common words. Although the new words still concur the original meanings, they are quite different from the original words in spelling, which will make the advertisement more vivid, provoke and attractive.

The meaning of je ne sais quoi is I dont know what. The purpose to use this simple French is to show the French flavor of this drink. The loanwords in some advertisement are good methods to express the exotism of the products.

Because the advertisement fees are so high that its essential to use some contraction to cut short the length, and reduce the cost.

Although the net purpose of advertising is to persuade consumers to buy its products, advertisements seldom use the word buy in it. Statistics show only devil out of ten advertisements use the verb buy directly. On hotshot hand, the advertisers try their best to promote their product; on the other hand, they dont want to give the consumers a feeling of spending their money. Therefore, the cream of...

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