Strategic Management case study in the Hotel industry

Introduction

Having see the SARS, July 7th, 2005 terrorist attack, and the Bird Flu, which have slowed down the UK economy and had an inauspicious effect on the hotel industry, there are now expel signs of recovery. This report ordain first examine the UK hotel market, discuss the major industry players and demonstrate the relative importance of key issues. Furthermore, it will explore the UK consumer trends, present the diversity of backgrounds of investors and provide a afterlife outlook along with a forecast which has been developed to dilate the industry and the factors affecting its development and future. In conclusion, it will stimulus on short-term and long-term investment as salubrious as recommending an outcome for the investor.

The UK Hotel Sector

The current position

A hotel, consort to the EU, is defined as a collective accommodation establishment, typified as being arranged in fashions exceeding a nationally specified lower limit and as providing common services, including room service. Generally, the UK definition is do according to the holding of a licence to sell liquor.



(Lawson, 1998)

According to the latest forward figures from the HotelBenchmark Survey by Deloitte, the UK hotel industry has proven to be the strongest performing artist in Europe in the first six months of 2004, with revenue per available room (revPAR) acclivitous 11 percent against the same(p) period in 2003, resulting from a balanced mix of rising occupancies and average room rates. London, which is the leading performer in the UK, experienced a 6% increase in average room rate year on year.

The key players

The UK hotel industry is made up of several key players, including:

* Boutique Hotels

* Mid-range Hotels

* Budget Hotels

* bottom of the inning and Breakfast

Boutique Hotel differentiates itself from larger chain or branded hotels by providing an exceptional and personalized level accommodation,

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