MRF Madras Rubber Factory Essay Example for Free

MRF Madras Rubber Factory EssaySolutions and Services instruction execution Highlights Time-frame 9 months, strict adherence to time-schedules Top Managements support Highly dedicated team Comprehensive mixed bag management run through ERP success story MRF Limited MRF Limited is engaged in the manufacturing, distribution and deal of an extensive ange of superior quality tyres for various kinds of vehicles. The attach tos operations relate to manufacture of rubber products, such as tyres, of applications. MRF has six production facilities in India and around 80 sales offices. From its humble origins in 1946, the company has recognise a long way to become the market leader in the tyre manufacturing industry. MRF exports its products to over 75 countries worldwide.Today, global tyre manufacturers have to plan and adapt to changes in customer demand, fluctuations in raw corporeal prices and availability, while supporting pace with timelines for shipments in the face of incre asing ompetition in the global marketplace. The Need for black flag Before becoming an gull customer, MRF was running several outmoded legacy systems that could no longer keep up with the companys expanding operations, and, as a result, the company was plagued with inefficiency. Problems of slow availability of information, tedious manual entry and information transfer, lack of system flexibility, excess manpower utilization and costs started to have a negative violation on the billet. Consequently, the company was spending a lot of time in consolidating the information, getting the data together, and on time.It did not take long for MRF to know that it had to replace its nonintegrated, independent systems if it wanted to gain strategic discernment and higher productivity to manage rapid business growth. The company wanted a flexible etymon to allow IT to keep pace with changes while offering a low total cost of ownership. MRF refractory to reengineer its entire IT landscape by implementing scan ERP and SAP CRM solutions, based on the SAP NetWeaver platform. A issue Team called the Power Users team was formed to determine the requirements of the company and the selection of a suitable ERP olution. MRF brought in IBM Global to facilitate the process and the Core Team was sensitized to the process of reengineering.The company did a small evaluation based on various criteria such as experience in the manufacturing sector and product-offerings oracle and SAP were short listed. MRF participated in a SAP summit which helped the company to take the final decision. SAP came out on top in terms of product superiority, post-sales support, and record customer satisfaction. We were confident that SAP will support our plans for continued growth, says Prince Azariah, Chief Information Officer, MRF Limited. SAP offered a clear solution for MRFs manufacturing operations which include process as well as discrete production. We have moved onto a progress product wi th SAP. We have made a very good decision in selecting SAP, adds Sathya Gautham, Manager IT Services.slaying MRF chose Siemens Information Systems as the carrying into action partner after a thorough selection process. The bulge out went live on December 1, 2007. There were around 60 members from MRF and 35-40 members from Siemens involved in the implementation process. The core team nd the partners team worked in full collaboration, while ensuring that the implementation was carried out correspond to time schedules. One of the complications was that our systems were in silos. Change management has been a big challenge, says Gautham. There were many instances when MRF looked to SAP India and SAP Labs for assistance and support during the implementation. SAP ERP has been implemented at the companys Head Office in Chennai, 6 factories in Sales Offices.MRF went in for all core modules including Financials and Controlling (FICO), Sales Distribution (SD), Materials Management (MM), exertion Planning PP), Quality Management (QM), Plant Maintenance (PM), Human Resources (HR), and SAP NetWeaver Business Intelligence (SAP NetWeaver 81). Today, there are around 700 users who have accepted the implementation in a positive manner. Benefits With SAP ERP, the company has one harmonized, standardized and integrated solution. The solution has enabled MRF to transform its business operation management from time eat and inflexible to real-time and adaptable. The users can now count on easy access to accurate, complete, and up-to-the minute information, give thanks to entralized, integrated data. This has led to quicker decision making and improved business transactions for MRF. SAP is the outdo thing that has happened to MRF, Sathya Gautham, Manager IT Services The implementation of SAP has brought in a major shift in the work-culture in the company. The core team was clearly aware that they are responsible for creating their future. Earlier, we were a top-driven compa ny. Now, we have closedown to 60 personnel at the middle management level who have been empowered to take business decisions, and who are advising top management on what needs to be done o set up processes in the company. There is so much of enthusiasm among the core team members and the end-users. Also, we used to be a very silo-ed company. With SAP, the Heads of different Departments look to these people for resolution of problems.