Marketing Management and Philosophies Essay

merchandising Management is a business discipline which is focused on the practical application of trade techniques and the vigilance of a unbendables merchandise resources and activities. Rapidly emerging forces of globalization have compelled firms to market beyond the borders of their home country making International marketing extremely significant and an integral part of a firms marketing strategy. Marketing managers are ofttimes responsible for influencing the level, timing, and composition of customer demand accepted definition of the termVarious Management Philosophies output Concept The production supposition holds that customers will favor products that are available and highly affordable and that management should therefore focus on improving production and distribution efficiency.Product Concept The production theory holds that customers will favor products that are available and highly affordable and that management should therefore focus on improving production and distribution efficiency.Selling Concept Many organizations follow the selling invention. The selling concept is the idea that consumers will not buy enough of the organizations products unless the organization undertakes a big selling and promotion effort.Marketing Concept The marketing concept holds that achieving organizational goals depends on determining the postulate and wants of target markets and delivering the desired satisfactions more effectively and expeditiously than competitors do.Societal Marketing Concept The social marketing concept holds that the organization should determine the needs, wants, and interests of target markets. It should then deliver the desired satisfactions more effectively and efficiently than competitors in a way that maintains or improves the consumers and the societys well-being.Contrast between Marketing Concept and Selling ConceptThe Selling Concept and the Marketing Concept are two distinct concepts of Marketing that related to the e volution of marketing in the world. The Selling Concept holds that in order for the firm to be profitable, it must focus on sales of the product regardless of the orientation of the product itself. This concept became popular after World War 2demands of the consumer.Explains The Societal Marketing Concept 1) The societal marketing concept is the newest of the marketing philosophies. 2) It questions whether the pure marketing concept is adequate given the wide variety of societal problems and ills. 3) According to the societal marketing concept, the pure marketing concept overlooks possible conflicts between short-run consumer wants and semipermanent consumer welfare. 4) The societal concept calls upon marketers to balance three considerations in setting their marketing policies a) Company profits. b) Customer wants. c) rescripts interests.