From interest, she have to develop a would like to have the product. That desire will spur the action of really purchasing it. The promotional mix can work in conjunction with these items of AIDA by targeting specific phases of this sequence. A full-page color ad inside a women's magazine could attract the woman's attention; seeing the merchandise displayed inside a department store setting could attract her interest; trying it out through an in-store makeover could give her the would like to buy it; and finding it on sale could spur her to action. However, the stages of AIDA aren't necessarily steps which will be taken at a variety of times in several places; the appropriate advertising
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