Marketing Research Paper

Marketing Research Paper
Jamie Stringfellow
Marketing 421
July 16, 2012
Robert McGeary

Marketing Research Paper
Kudler elegant Foods was founded on June 18, 1998 by Kathy Kudler. There atomic number 18 three unlike locations in the San Diego area, they are La Jolla, Del Mar and Encinitas. There are many different departments within Kudler Fine Foods as it is a specialty food store. Some of the many departments are case foods, meat and seafood, dairy, bakery and produce. Wine is too a blown-up item in their stores.
In the recent past, Kudler Fine Foods has adult traumatically. Their focus is on expanding their attend tos, improving the efficiency of operations and change magnitude the purchases of customers. In order to achieve these goals, Kudler Fine Foods must firstly figure out which market strategies and tactics they demand to go through into their company. This paper will discuss both the marketing strategies and tactics that Kudler will need. Marketing research will be mandatory in other areas as well, this too will be discussed.
When it comes to bringing a new product or service into a company, marketing research is a key to a successful marketing business plan. The process og gathering and recording information about customers, the market and the competitors is marketing research.



The next timbre is to analyze the information that has been gathered and turning it into a marketing plan.
Kudler plans to create a frequent shopper program for their three stores in Southern California. This program will allow their frequent customers to catch out about store events and also featured products and sales. These customers will also receive exclusive offers on merchandise and discounts on wine and cooking classes which are offered.
Kudler is currently planning to open cardinal new stores. It is essential that all of the research is done and utilise before the new stores open. They need to do the research on their competitors in the area. They need to know what kind of income is in the...If you want to get a full essay, order it on our website: Ordercustompaper.com



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