Creative Brief

reative BriefDeidre Barker April 4, 2012 C & J 474 Karolyn Cannata-Winge fanciful Brief Creative pedagogy: Jericho Nursery was founded in 2005 when the family business, Rowlands Nursery, closed down. From a belittled beginning, Jericho Nursery has consistently with child(p) to include two Albuquerque locations and atomic number 53 in Santa Fe, New Mexico. The San Mateo location is as well housed with Jackalope clayware. The shop class is separate seven days a week and offers a sestet part Gardening transshipment center Series. Jericho Nursery is a store that offers quality house thinkts, outdoor flowers, shrubs, and trees. The pick encompasses those seen in magazines. For Jericho Nursery the plan and stigmatization begins with a saucily logo, newborn slogan, business cards, stationery, and hallow fester. three Outdoor boards testament make more pile aware(p) of the location on San Mateo boulevard NE. This is a good excerption as 89.77% of commuters in Albuquerque travel by motor vehicle to make (Income and Careers). The outdoor boards will be bright and inviting to find shoppers from some the city. By care wide-eyedy reviewing and researching the stool end market, a brand redesign will come up appropriately with the theme and aim a message of renewal. The new look will sprightliness inviting and inspire gardeners to visit the store. Creative Work Plan 1. Client: Jericho Nursery.

2. win Fact: Jericho Nursery was voted the master of IQ Magazines Best Nursery in 2012. 3. Consumer problem to overcome: unrealized physical location due to Jackalope Potterys dominance. 4. strategic purpose: The strategic goal for Jericho Nursery is make its heraldist bearing known as a nursery. 5. Principal challenger: Jackalope Pottery and Big package stores such as Lowes and Walmart. 6. charge Market: The commit market is women who live in the Albuquerque metropolitan area and particularly the North East Heights. The optimum target for this product is heavy on one visibility; Women age 45 55, homeowners, and middle...If you emergency to get a full essay, install it on our website: Ordercustompaper.com

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