Estmankodak

Kodak: On its way to a prettier picture Lily Chang Derek Oosterman Eric Aispuro Table of contents decision maker compact Company Profile Financials inwrought Rivalry Industry Photography root Health mental imagery classify Commercial Imaging free radical Display Group 3 4 5 7 7 7 12 14 13 15 16 16 17 Substitutes & Complements Buyer & Supplier Power Entry scheme 2 Executive Summary Present Situation As one of the 25 largest companies in the United States, Eastman Kodak is the worlds attraction in photographic film and has the potential to halt its leadership in this industry through the digital age. In response to the digital revolution in photography, Kodak has started devoting resources to digital visualize media and other products for twain amateur and professional photographers. Kodak still faces jolting competition in the Photography segment with the emergence of the digital grocery store. Eastman Kodak appears to be on the right path with t he growth of their digital segment. Even so, Kodak confronts difficulties maintaining its gear up as the market leader in the photography segment. The political partys revenues and margins energize been at risk as consumers shift from conventional to digital photography.

Blaisdell Consulting is convinced that Kodak must concentrate on augmenting its position as a leader in the unhomogeneous forms of digital output habituated that the number of digital tv camera owners is escalating quickly. Trends suggest that unified portable devices will be prospering and profitable. Blaisdell Consulting advises that Kodak cultivate relationships with the mention out firms i! n order to uphold its constitution and market position with the increasingly digitized world. Recommendation Recognizing Kodaks strengths and ongoing limitations, Blaisdell Consulting concludes that in the near term the company should expand precipitously into the digital market with the following strategies: ?? Bring together perfect mention processing system with Ofoto ?? Partner with other key players in...If you unavoidableness to get a full essay, order it on our website: OrderCustomPaper.com

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