Porters five forces Essay

little terror of New Entry Obesity is a big puzzle in the United States which is becoming a government and healthcare issue. lading mantraps has vie a role in the development of a new theme awareness of healthful eating, life styles changes, and weight control. Weight Watchers International had experienced it biggest flagellum mostly beca hold of new competition and changes in technology. When the over the counter weightless drug launched it had a drastic effect on their market. Switching toll Weight Watchers dropped their prices not because they focused on consumers, but because they are more focus on the health insurance business. Employers are giving incentives to employees to use weight watchers for health insurance purposes. Threat of interposes In the weight discharge industry there are lots of substitutes but Weight Watcher appears to be in the business of helping people make lifestyle changes.However, of course they want to make a profit. Weight Watchers is innov ative and this is the background they have been around for 50 years. Weight Watchers realizes the growth in health insurance and realizes their strength is their stake and reputation. Bargaining Power of Suppliers Presence of Substitute Inputs Weight Watchers has the upper hand in regards to suppliers. They can turn to either alternative especially being an industry leader. Bargaining Power of Customers defacement Identify-Weight Watchers has a bang-up brand identity being one of the stellar(a) diet plans and having 1.4 active members. Weight Watcher uses many celebrities to market their brand to consumers. contestation among Existing Competitors This force could be a big problem since new workout plans and diet products are always popping up on the market. Some diet plans are even using Weight Watchers formula for counting points and creating calculators.1. Threat of new entrance3. Bargaining Power of Suppliers5. Rivalry among Existing Competitors2. Threat of Substitutes4. Bargaining Power of CustomersWeight Watchers has a great thing going and will be around for years to tot up unless someone makes that magic pill to have the fat shed reach you overnight. It seems as if the 5 Forces of Competitive Strategy is really working forthem. It likewise seems as if Weight Watchers understands its industry and where the industry is heading. They found themselves in the piazza to create a profitable company without totally relying on consumers. innate forcesThe strongest part about the weight watchers program is the community and employee morale that comes on with the product. The program consist of two elements that really make the culture thrive. outset off is the programs that it offers such as plans and dietary supplements. Second is the community and sort support that really makes it hard to contest with. With all the human readying and preparation this is the key to internal success in the business market.extraneous forcesStrategy Development. (n. d.). Retrieved September 30, 2014, from http//strategyatheinz.blogspot.com/2013/05/shaping-weight-loss-with-five-forces-of_30.html