Easyjet

Strategic Management Thinking and acting strategically Index 1.Introduction 2.SWOT summary 3.Porters five forces analysis slack jet 4.Conclusion 5.References Introduction The aim of this essay is to turn in the reader a clear understanding of the different set strategies that misfortunate fare airlines like easy jet is coachment and whether this strategy is viable to use in the future as well. Two different strategic analysis: SWOT analysis and Porters five competitive forces model has been utilize to analyse the current pricing strategy of this comp whatever and to hold the conclusion whether its strategic objectives of gloomyering the fare price by 5% each year is feasible in the future. comfortable jet is one of the Europe most successful depressive disorder cost, short haul airline which started its business on butt against 2002. Since eight years easy jet has been able to develop very quickly in the European market because of its low pricing strategy.

Easy jet operates its business through online; any customer who wants to purchase their ticket has to go through their website. Easy jet was successful to grow and develop their market by giving the impression to the customer that they are offering low fares. Easy jet is famous among the low budget tidy sum as it provides cheap flights to the leading city destinations in the UK and crossways Europe, including Berlin, Amsterdam, Barcelona, and Prague. Today company got 35 routes serving 17 airports in 16 cities in the Europe. The company has been using three intelligible pricing strategies since it started its business. Firstly it doesnt provide any termination minute deal like other airlines does. Secondly it doesnt allocate the ticket according to the class of the people which operator it is all single class and lastly the prices varies according to the beat which means the price is cheaper when it is offered at the first... If you want to get a full essay, order it on our website: Ordercustompaper.com

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