Marketing Promotion of New Product-Gucci New Fragrance

Marketing (Level 2) 2010 / 2011 Marketing a rising product 1. Overview of fellowship, market and active portfolio of products. This get across proposes the market strategy for the launch of a radical fragrance by the Multinational Corporation of GUCCI. The House of Gucci is unrivaled of the most established premium fashion brands in the world. Its supremacy has dep annihilateed largely on its effective marketing strategies. The specific company was chosen because in the middle of an international financial crisis, it is a challenge to attempt to introduce a high end product, even if it is addressed to an elite clientele that most in all likelihood has not been substantially affected by the crisis. The Gucci Group belongs to the PPR, a multinational holding company initially called Pinault-Printemps-Redoute. PPRs Income in € million for the past two years is shown below: (source: PPRs web site, Finance figures) Gucci Groups contribution to this tax income is 19.6% for 2008 and 20.5% for 2009. In the same year, it ranked 41th according to Business calendar weeks Top 100 Brands. It now has 609 stores worldwide, a number of franchisees and high-end department stores that carry its brands.

GUCCI, being one of the premium brands, has to have sex with a number of factors both internal and external in modulate to maintain its current status. 2. Explanation of/rationale for new product Fragrances is one of the prevailing GUCCIs products. GUCCI has been distinguished for the excellent look that offers in all its products, with the fragrances holding a very bang-up position in its volume of sales. In the fragrances department in that location is room for a new perfume and this perfume testament come to fill a gap within the lively GUCCIs portfolio. The name of the new perfume presented in this report is Sense of Rhodes. The scent of Sense of Rhodes is very unique and special, alter the inner desires of the sophisticated woman for fashion and adventure. Referring to the idea of a Brand Identity, which are... If you want to get a full essay, order it on our website: Ordercustompaper.com

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