Chocie Hotels

Choice Hotel Kevin Blakely Lodging Operations Management Professor Poisson The confederation was started in 1939 in Maryland as Quality Courts United, a referral ambit consisting of about seven motel owners. Later, the motel chain operated simply under the institute Quality Motels (1969-71) and Quality lodges (since 1972). Quality Courts United accepted dealership hotels without strict norms or guidelines from the company. This is different from Holiday Inn which from their ahead of time beginnings implemented numerous mandatory standards and guidelines (e.g. room size and amenities) at every one of their locations. Also, Quality Inn accepted franchisees with subsisting hotels. During its early years, Quality Courts operations were entirely in areas of the U.S. vitamin E of the Mississippi River and portions of Canada. From 1946 to 1964, Quality had a marketing partnership with ruff western, whose properties were located mostly west of the Mississippi River, and thus non in direct competition with Quality. While this partnership make sense geographically, it did not go over well in the long run, and was abandoned in 1964 as Best Western expanded into the Eastern U.S. with its Best Eastern operation (which was replaced by a nationwide Best Western operation in 1967).

Quality Courts began its efforts toward national coverage in 1966 when it opened a motel in St. Louis, Missouri and two in Texas at Houston and Arlington. The company became Quality International as the company switched to franchising in 1972. A few years later, the franchising well on its way, about ccc hotels were independently owned and only about 38 were still company-owned. In 1982, Quality Inns pioneered segmentation in the lodging persistence by introducing Comfort Inns and Quality Royale. Comfort Inn competes with much(prenominal) chains such as AmericInn Hotels, Baymont Inn & Suites, and Fairfield Inn by Marriott; Quality Royale was meant to compete with upper mid-priced chains the like Red Lion and Four Points by Sheraton.... If you want to brook a full essay, order it on our website: Ordercustompaper.com

Ordercustompaper.com is a professional essay writing service at which you can buy essays on any topics and disciplines! All custom essays are written by professional writers!