Business

Disclaimer: Cycle-Rama is a fictional company created by the Maine SBDC to deck the major components of the Business Plan. It in no way depicts or represents any known company. Cycle-Rama Marketing Plan I. Market Analysis The U.S. bicycle effort was a 6$ billion industriousness in 2005 (this includes the retail value of bicycles, related parts, and accessories through all channels of distri onlyion), merchandising around 19 million bicycles, according to the National roulette wheel Dealers Association 2006 Industry Overview (NBDA; www.nbda.com). The industry has benefited heavy(p)ly as Americans save become more aware of the positive affects associated with a firm lifestyle. Bicycling is an excellent cardiovascular exercise and a great stress reliever. A recent industry trade publishing showed that 94.5% of those who bedevil bicycles do so for recreation or fitness. The swordplay is continuing to grow as more and more peck become aware of its health benefits. The Bicycle industry, and Cycle-Rama in particular, is positioned to change in on this trend. Cycle-Rama is a specialty bicycle retailer featuring high quality merchandise, and also offering additional node services such as bike fitting, expert assembly, and repair. The approximately 4,800 specialty bicycle retailers in the U.S.

commanded roughly 16% of the trade in terms of unit sales in 2005, but accounted for 47% of the dollars, a dominant dollar share (NBDA; www.nbda.com). The industry is a seasonal business that can be wedge by poor weather conditions, as well as changes in the economy. Fortunately, the economy in Abbotville is strong with an unemployment rate of 3.6% and a median family income of $42,047 (U.S. Census Bureau, www.census.gov). Additionally, high oil and gas prices deport increased the demand for bicycles nation wide as flock look for more affordable means of transportation. Approximately 5.2% of those who ride bicycles do so as a means of transportation. It is... If you take to get a full essay, order it on our website: Ordercustompaper.com

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