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Wednesday 21 November 2012

Social Responsibility Theory

Social province Theory To combat the pressures that threatened freedom of the press, this conjecture was first introduced in 1947 and was recommended by the Hutchins Commission on immunity of the Press. It stated that the media should serve the public, and in order of battle to do so, should ride out free of administration interference. It defined guidelines that the media should follow in order to fulfil its obligation of serving the public. Ethics and the Media The Social Responsibility Theory claimed that the media could be self-regulating by adhering to the following precepts: • Media has obligations to fulfill to a democratic society in order to sustain freedom. • Media should be self-regulated. • Media should have high standards for professionalism and objectivity, as well as truth and accuracy. • Media should reflect the diversity of the cultures they represent. • The public has a remunerate to expect professional performance. (The proponents of this conjecture had strong faith in the public’s ability to determine right and wrong, and canvas action to preserve the public good when necessary.) The social indebtedness does not only fall upon the reporters and producers of media.

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The responsibility also travel to the consumers to change by reversal media literate and maintain high, yet reasonable expectations of the media. In theory, if these things happen, there will be no need for government intervention. The Social Responsibility Theory was set forth as the ideal way for the media to conduct business. Over the years since its introduction, this theory has met with much criticism as well as support. It has become the standard for United States media practices. It has also set the standards for much of the shortly accepted media ethics. [pic] [pic]Since the Hutchins Commission produced its famous theory, the United States has developed break down educated journalists, seen a reduction in news ghastliness and enjoyed more accuracy in reporting. Many... If you want to get a full essay, order it on our website: Ordercustompaper.com



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