CONFIDENTIAL MC/APR2011/COM530 UNIVERSITI TEKNOLOGI MARA FINAL EXAMINATION COURSE COURSE scratch EXAMINATION TIME COMMUNICATION THEORY COM530 APRIL 2011 3 HOURS INSTRUCTIONS TO CANDIDATES 1. This interrogate paper consists of three (3) parts : department A (20 Questions) take time off B (1 Question) trip C (4 Questions) Candidates must conclude PART A, PART B and PART C. Please read the book of instructions carefully for each PART. i) ii) 3. 4. Answer PART A in the Objective Answer Sheet. Answer PART B and PART C in the Answer Booklet. Start each service on a new page. 2. Do not find any material into the interrogation room unless permission is given(p) by the invigilator. Please check to make sure that this query pack consists of: i) ii) iii) the Question Paper an Answer Booklet - provided by the Faculty an Objective Answer Sheet - provided by the Faculty DO NOT TURN THIS PAGE UNTIL YOU ARE TOLD TO DO SO This examination paper consists of 7 printed pages © Hak Cipta Universiti Teknologi MARA CONFIDENTIAL CONFIDENTIAL PART A (20 marks) 2 MC/APR2011/COM530 Answer ALL questions in the objective answer script provided. 1. The original argument in the agenda-setting theory was that the media A. B. C. D. 2. recount us what to think about. tell us what to think. deliberately examine to influence views on certain issues. none of the above. .
According to agenda-setting theory, the endurance of a restricted number of thematically related attributes for inclusion on the media agenda is called: A. B. C. D. indexing correlation framing none of the above. 3. Stuart Hall, a scholar of cultural studies, believes that the main function of cumulus media is to: A. B. C. D. transmit news and political events from around the world. encourage discipline unity through diversity of thought and expression. maintain the sureness of those already in power. provide entertainment. . 4. Stuart Hall blames the media for many of federation's problem because A. B. C. D. it is...
According to agenda-setting theory, the endurance of a restricted number of thematically related attributes for inclusion on the media agenda is called: A. B. C. D. indexing correlation framing none of the above. 3. Stuart Hall, a scholar of cultural studies, believes that the main function of cumulus media is to: A. B. C. D. transmit news and political events from around the world. encourage discipline unity through diversity of thought and expression. maintain the sureness of those already in power. provide entertainment. . 4. Stuart Hall blames the media for many of federation's problem because A. B. C. D. it is...
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