Magnum

People are passionate about glass emollient around the globe. And a clear worldwide favorite among the many
trumpery bat products available to the fans of frozen popsicles is Magnum, a Unilever brand the to the highest degree popular
ice jactitate brand in the world. Its success builds on innovative ideas that are brought to market in a carefully
crafted mix. make believe a glimpse into the many details that marketing managers at Unilever thought about when
creating Origin selection, one of Magnums latest success stories.
Unilever and the Ice Cream Business
Unilever offers its ice cream products in almost all(prenominal) country in the world, binding the three segments,
impulse (single pieces in one-portion sizes, sold mainly at outdoor and convenience stores), multipack (a
bundle of several singles, sold in food market stores) and take home (tubs for scooping or ice cream logs that can
be cut into slices, also available at grocery stores). The portfolio differs from region to region, and counterbalance from
country to country each earth has its favorites. In many cases, these products have been around for decades
and often rebect the countries particularities regarding ice cream bavors and textures.



Almost as diverse is
the number of umbrella brand names in the different countries: while Eskimo is every childs dream in Austria,
the US resemblings name is Good Humor; in reciprocal ohm Africa, Ola refreshes consumers and Langnese is an alltime
favorite in Germany. In an attempt to mix these diverse brands, in 2002 Unilever globally switched to
a heart-shaped logotype while sticking to the local brand names. The so-called Heartbrand logo has been well
accepted by consumers, and has successfully been established as a link between most Unilever ice cream
brands.
In inflame of Unilevers portfolio diversity, Magnums global success story is even more remarkable it is part
of Unilevers ice cream portfolio in every market in which the consumer goods manufacturer is active. Among
all Unilevers sub-brands,...If you want to get a full essay, order it on our website: Ordercustompaper.com



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