♦ THE MISSION AND VISION OF BIOTHERM HOMME
◈BODY
♦ KOREAN MEN’S cosmetic MARKET ANALYSIS
♦ SWOT ANALYSIS
♦ BCG MATRIX
♦ STP
♦ 3C ANALYSIS
♦ BRAND CONCEPT
♦ 4P ANALYSIS
◈CONCLUSION
◈ BIBLIOGRAPHY + APPENDIX
◈INTRODUCTION
♦ THE MISSION AND VISION OF BIOTHERM HOMME
The bursting charge of Biotherm Homme is “To study cosmetology from the point of mint of skin’s biological makes up in order to bewilder effective and modernistic formulas.” In addition, the Vision of Biotherm Homme is “A tailored solution for either man.”
Mission is appropriate to the reason of company‘s existence. til now though this mission is not only for the Biotherm Homme, This mission is understandably showing the purpose of the Biotherm group. As we can find in this statement, they want to define the cosmetic crossings in the view of compassionate skin, not in the view of beauty. This concept is closely link with the trends of 21C, the well-being. In addition, they did not exclude the point of beauty, of course, because they atomic number 18 exactly a kind of cosmetic brands.
Actually they emphasized the health of skin for their concept, the real beauty from inside of the skin. However, although Biotherm Homme is a mens room cosmetic brand, men do not make up normally. It means that this mission is not really suitable for this product line.
Therefore, we suggested that the mission has to be changed to To study natural cosmetology from the point of view of skin’s biological makes up, in order to develop effective and advanced formulas, for both of men and women.
About the mental imagery, we are not sure that this is the vision of the Biotherm Homme, because they did not clarify their vision on their home page. In addition, some websites of their group unconstipated use the concept of two confusedly. Therefore, we concluded that this statement is intimately close...If you want to get a full essay, order it on our website: Ordercustompaper.com
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