HAND-OUT 1
ADVERTISING is the structured and composed non private communication of information, usually paid* for and persuasive in personality about intersections, goods, services and ideas by an identified sponsor through with(predicate) various media.
*x-dealing -a non paid form of advertising wherein a social club renders its services to a famous personality in recidivate for an acknowledgement through different media
eg. Ruffa Mae Quinto mentioning/thanking Dr. Vicky Belo on a sleep with on SOP
*national organizations whose public service messages are carried at no charge
eg. The American Red Cross, Philippine Cancer Society, department of Health
THE HUMAN COMMUNICATION PROCESS IN ADVERTISING
1 2 3 4 5
SOURCE meat CHANNEL commence R FEEDBACK
1. formulates the idea (where the message comes from)
Advertiser, ad agency, talent
2. the ad /product positioning/idea
The commercial or ad itself
3. the tools where the message passes through
tv, radio, print, interactive etc
4. the element that receives the message
patsy audience/consumers
5.
a message that responds or acknowledges the original message
Comments and suggestions/surveys/researches/sales
APPLYING THIS PROCESS TO ADVERTISING
SOURCE DIMENSION: SPONSOR(advertiser/client)
indite(ad agency: copywriter/creative director)
PERSONA (talent/endorser/voice over)
MESSAGE DIMENSION: AUTHOBIOGRAPHICAL( I tell my story to you)
NARRATIVE(Im telling a story of others)
DRAMA(Acting out of events)
combination of these 4
RECEIVER DIMENSION: IMPLIED(Imaginary)
SPONSORIAL(advertiser)
ACTUAL(real consumers)
FEEDBACK:COMPLETES THE CYCLE, VERIFYING THAT THE MESSAGE WAS RECEIVED
Target market- a firms mktg activities are aimed at this particular(a) segment of the population.
Target audience- advertising...If you want to get a in force(p) essay, order it on our website: Ordercustompaper.com
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