July 16, 2012
MKT/450
Ted Framan
Research Methodologies
Given the nature and ever-growing complexity of forthwiths global market place, it is imperative that organizations are fitted out(p) with appropriate and effective market question in ordain to make the right selling decisions. The importance of merchandising research is immeasurable; it helps merchandise music directors make better judgments that take into work out cross country differences and similarities. In addition, marketing research helps marketing animal trainers gain support from the local subsidiaries for proposed marketing decisions (Keegan & Green, pp. 196-221, 2008).
American high society XYZ, Inc. has decided to market their eyeshade product, all-natural skin rejuvenation cream, in India. This paper will address the various international marketing research methodologies and resources available for company XYZ, Inc. to use in creating its marketing campaign in India.
Research Objective
Ensuring that a clear and crisp research purpose is established is a critical expose of the market research process. The research purpose begets decision-making, with the research design serving as the roadmap for the actual footwork of the research. For company XYZ, Inc.
, the marketing manager was apart of an anthology of international surveys that were conducted around women over the age of 35s use of beauty products. Based on the results, it was rigid that there is, indeed, great potential for the companys top product to be successful in India; that is, if woman in India are willing to buy XYZ, Inc.s product contrasted to using traditional facial cleansing methods. The marketing manager decided that the research objective was to determine whether or not there were any foreseen cultural roadblocks that would prevent the success of a skin rejuvenation cream in India.
Research Resources and Methodologies - secondhand Data
The use of secondary data is helpful in gaining...If you sine qua non to get a full essay, order it on our website: Ordercustompaper.com
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