Holiday student lodging draw out is a hotel chain operated by the InterContinental Hotels Group. The hotel chain and instigator name originated in 1952 as the vision of founder Kemmons Wilson, subsequently he went on a family vacation to Washington, D.C. in which he found that the quality of roadside motels was poor. By 1972, 20 age after Holiday gild stub out’s creation, Wilson was have on the cover of Time Magazine and his company had franchised 1,405 inns in the United States and around the world” (Wood, n.d.). Wilson and Holiday Inn Express created standardization for inns and eventually became the standard.
Holiday Inn Express hotels, launched in 1991 (InterContinental Hotels Group, 2009) are smaller versions of the traditional Holiday Inn Express hotel, featuring limit but convenient and comfortable services and facilities by proportion and is one of the fastest growing hotel brands in the hotel industry (InterContinental Hotels Group, 2009). This plane section offers competitive rates for both business and leisure travelers as well as limited service and feature praiseful breakfasts, and Priority Club® Rewards benefits. Hotels with the same brand administrate individually and are in competition with one another in the same area as they are franchises.
The Holiday Inn Express in Riverport, Richmond is an Express hotel; whose General manager (and our primary liaison) is George Fielding-Tweedie.
OUR OPPORTUNITY
Holiday Inn Express is attempting to redeem Geotility, an existing corporate client, sold on their Corporate grade Program in order to help the Holiday Inn increase its market penetration as a passably new hotel. Hence it is necessary to conduct an opportunity assessment on Geotility in order to determine any actions or decisions required to increase the frequency of room usage.
CUSTOMER assembly line PROFILE
Geotility, based in Kelowna, B.C., has been in the heating and cooling system of rules industry for more than 30...If you want to get a amply essay, order it on our website: Ordercustompaper.com
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