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Wednesday 20 February 2013

Marketing Plan

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Q1
Behavioral viewpoint: emphasized the splendour of attempting to understand diverse factors affecting human behavior in organizations.
In the behavioral viewpoint I will chide about both theories link to the waldorft serviced apartments. The first one is Folletts speculation. Follett identified that The importance of the functioning of groups, not just individuals, in organization. In the waldorft groups, they thrust different kind of mangers to deal with different tasks. They name good enough relationship with each other. Not only the top managers flock make the last, the other managers can also make the decision and piece of ground the ideas with the top perplexity. They will have meeting to shargon the ideas and talk about the case. So they are a group, not individual. The second theory is Maslows motivation theory. Maslow emphasized that solely sight are motivated by a round of needs and desires, and will work towards achieving these. Linking to the Waldorft gropus. Their teams are looking for the peoples real needs. And then provide the go for customers. For physical exertion they provide extended and corporate stay accommodation for the capacious term customers.

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And they have the local staff and dedicated management provides first class service to make customers feel welcome, secure, support and right at home.

This part I will talk about the contingency theory of contemporary viewpoint. This kind of theory focus on that managers adopt managerial action and processes that are appropriate to a given situation at the duration depending on the characteristics of the situation and the decision to be made. In the Waldorft gropus, they have on side managers can deal with the customers and provide the services that the customers need. The on side managers have the rights to make decisions and give the hightail it back to the general managers. They work together for the common goals.

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