Ikea

Assessment 2
Individual blood line Report Company aim (Part 2)


Assessment Task (Part 2) - Overall Weighting: 30%
As a newly appointed Marketing Assistant at Company X you have been allocated a simplified adversary analysis trade union movement that will provide your manager with an hazard to assess your potential. You are required to provide a discover on Company Y.

The base may used as the basis of future marketing activity so it should arrest FULLY REFERENCED EVIDENCE supporting your findings.

(1)Your report should accommodate the following details:
A competitor response profile for Company Y. (50%)
Simple replication of data or hearty from the available sources will not be enough to fulfill a good grade.
Remember to develop your analysis as discussed in the lecture on Financial Strategy.
Your predictions regarding the future counsellor of the competitors activities. (30%)
You will overleap to support your predictions with evidence from the available sources.

(2) maven of your managers objectives in setting this task is:
To assess your ability to write clearly for a highly knowledgeable audience. (20%)
You will need to think about your managements information require when collecting and analysing your data.




A simple list of possible activities is not likely to effectively demonstrate your ability to consider the issues.

(3) use up yourself the following questions when structuring your report:
Why did your manager choose you for this task rather than just reading Mintel and/or Keynote?
Does your report accurately explain the competitors situation and possible future strategy?
Is your report presented in a clear, understandable form?
 scant(p) English will be penalised as it indicates a lack of care in presenting your work.








Assessment Guidelines (Part 2)
Presentation
Use a Business Report format
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