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Monday 18 February 2013

First in Show Pets

Goldeen SamStrategic Marketing14th October, 2012

Problem Statement

low gear in depict Pet Foods, Inc. is a major maker of go after food for show cut acrosss kennels in the United States. They pitch been creating heights school-quality food for show dogs for several years and now wish to enter into new retail channel with their product called Show Circuit. Their greatest concerns argon how they should go about entering into the retail checked dog food securities industry, who to tar express, how to promote their product & vitamin A; segment their market, how should they distribute and where to start selling their product. First in Show Pet Food, Inc. executives and representatives of Marketing Momentum Unlimited are reviewing the introductory program for First in Shows entry of branded dog food in capital of Massachusetts, Massachusetts, metropolitan market are.

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SWOT Analysis

Strengths| * Production of high quality dog food * Dog food industry is in high demand for fed prepared dog food * Their brand is well known and is recommended by professional show dog owners * Located next to people food in supermarket * forest ingredients with no additives or preservatives, are packaged frozen to counter spoilage of fresh uncooked meat|
Weaknesses| * It is costly to get up and market * The requirement for thawing time and freezer space for the product. * Lack of appeal of frozen dog food in the market.|
Opportunities| * To be the first to tap the market potential of a complete frozen dog food in Boston supermarkets. * To capitalize on the growing popularity of organic dog foods. * To land groundwork for Show Circuits national market roll-out.|
Threats| * The competition is high considering that the five largest dog food producers own 75% of market share * Dog owners in general are set sensitive and are also concerned about the health and welfare of their animal companion. * It will be difficult to commute retailers to provide freezer space for their product * The...If you want to get a full essay, order it on our website: Ordercustompaper.com



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