Jet Blue Case Study

1. David Neeleman assessed his plans for JetBlue by eliminating expensive meals and replacing them with snacks and drinks which were less costly. He researched the origin travel competition and realized that some flight routes were overpriced, underserviced and in demand. With these findings, he offered to lower roll in the hays and gain flexibility with customers. Neeleman similarly embraced the turbulent pace of technology by developing online reservation and slating systems. He also invested in 50 brand newfangled phone lineplanes with more put than his competitors. This would allow Neeleman to sell more tickets and increase profits.

2. If I were in Neeleman shoes, I would hold back taken the requirement steps he took to start the airline. However, an additional step could have to survey the air travel consumer base asking what they as the customers wanted out of their travel experience. Also, I would have try to find other flight markets to offer lower fare cost.

3. The problems identified and solved by Neelemans business was execrable customer service and overpriced flights. He realized that overtime flying had become miserable and expensive. His newly purchased airbuses came with leather seating and comfort which symbolized JetBlue as a quality operation. His airline also offers live satellite to all its passengers.



In Neelemans opinion, the authorized satellite feature was overrated.

4. Neelmans business idea was both(prenominal) internal and external. He realized from his previous employment that air travel had to change within first. The internal ideas such as better meals, comfortable seating and customer service helped amend the outer or external issues like lowering fares in popular flight routes and cheaper but fuel-efficient aircraft.

5. If I were Neelemans advisor, I would have suggested implementing better dinners with more experience chefs/cooks. The snacks save currency however, if he (Neeleman) wouldve researched ways to conserve the dinners but improve taste, I believe...If you want to get a full essay, order it on our website: Ordercustompaper.com



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