apple Case Study
October 4, 2011
Roberts Wesleyan College
In the beginning was orchard apple tree Computers
apple which was initially known as Apple Computers is the nigh publicly traded fraternity in the world everywhere fetching gas giant Exxon Mobil. Started in the late 70s Apple Computers has continuously grown and changed the technology industry for over thirty years. Known for its creation of the MacBook series, iTunes, iPod, and many other products that separates them from the competition, Apple remains a giant in their field.
Apple Computers was created by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976. Apple Computers primary product was the Apple I, which was strengthened by Wozniak (Sydney Morning Herald, 2006). It was sold for $666.66; the conjunction was incorporated in 1977, unluckily without Wozniak, who sold his shares to the other two partners. Shortly by and by the Apple II was released, it differed from its competition because of graphics and coloring. The Apple II also included the new floppy disks as retentivity devices (Weyhrich, 2002). It was then selected to be used for the VisiCalc program. Through this Apple Computers gained a bigger market, as it expanded its products to business customers (Hormby, 2006).
In 1980 the company released Apple III, which wasnt too successful; this was there compliance into the business world. The Apple III was highly anticipated, but failed because of technological problems (Coventry, 2006).
Early to mid-1980s Apple Computers went on a rollercoaster charge with their products. The company had been working on the Apple Lisa since the late 70s. During this time the company also took over the Macintosh project. The company was torn as to which product would come out first and help rebuild the company image. The Apple Lisa was released first and unfortunately didnt live up to expectations; one of the reasons was because of the high price. Apple Computers then released Macintosh; it first debuted as a A-one Bowl commercial in...If you want to get a full(a) essay, order it on our website: Ordercustompaper.com
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