1).INTRODUCTION:
In the increasingly competitive world, especially within contrastive companies the study of consumer is a very important role that companies suck up to play this is because it enables them to understand and predict the buy demeanor of their guests. This includes what consumers buy, why they buy it, where and when they buy it and finally how they consume and dispose it. more(prenominal) so, this will help them design better marketing plans to settle with their customers. According to the American marketing association (AMA) consumer behaviour is the behaviour displayed by the consumers during the acquisition, consumption and disposition of product, services, time and ideas by ending making units. However this report focus is to determine and learn the consumer decision making process of a 24 family old guy who is about purchasing a refreshed sport car. The assumption here is that he got a descent a year ago with a strong periodic salary which he saved part off to corrupt a new car. He is psychographic segmented in the fastness class, extravagant life style with a very high gear income, lives in an exotic atomic number 18a and goes to exotic places for vacation. The next incision is going to address the characteristics that affect his car buying decision.
2).
THE CHARACTERISTICS THAT AFFECTS CONSUMER BEHAVIOUR
every(prenominal) marketer that wants to keep making profit or increase its market share must understand the behaviour of its customer and the characteristics that affects them such as cultural, social etc. According to kotler (2008) on the dot as marketing ends with consumption, so marketing management must begin with understanding customers. Consumers choose and have different buying behaviour because they were born and raised into different societies where they grow up with different opinions about life and also different tastes. These opinions are called buyer characteristics. These characteristics affect the...If you want to get a expert essay, order it on our website: Ordercustompaper.com
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