Chrysler SWOT Analysis

3.0 Chrysler Case

3.0.1 About Chrysler
Founded in 1925, Chrysler is an American automobile manufacturer. From 1998 to 2007, Chrysler and its subsidiaries were part of DaimlerChrysler after a merger with Daimler-Benz. Chrysler went into another of its financial problem onward long after the merger which caused a price plunge in the stock price of the merged company.

After the merger, the plan for cost-cutting by sharing platforms and components began to bum aroundher with the launch of new model With Chrysler instantaneously providing a significant sh are of the Daimler Chrysler profits due to restructuring efforts at the Mercedes Car Group.

3.0.2 On the case
On May 14, 2007 DaimlerChrysler AG denote the sale of 80.1% of Chrysler Group to a Private Equity capital hellhound Capital Management, L.P. The deal was finalized on August 3, 2007. We repeat that just like any private equity funds, hellhound pull up stakes strive to fix and improve the performance of Chrysler as a business entity before sell it through initial Public Offering. For this case, we will then analyze the situation before formulating the actions required by Cerberus to turn Chrysler around.

3.0.3 Our framework of analysis
We are going to analyze this case using Strength weakness Opportunity Threat (SWOT) Framework.



Based on the overall finding, we will formulate several recommendations.


3.1 Strength of Chryslers

3.1.1 Good Management Team
In order to return the ailing company back to track, Cerberus has moved quickly and decisively to bring fresh argumentation from outside regardless of the cost. After appointment of Bob Nardelli, erstwhile Home Depot CEO expert in cut chain, as CEO of Chrysler, several more prominent figures in the industry has been lured to join Chrysler.

Amongst them is James E. Press, Toyotas highest-ranking American executive director who is named as co-president at Chrysler. Press is said to focus on his strength of marketing and strategy. He will most...If you want to get a full essay, order it on our website: Ordercustompaper.com



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