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Thursday 14 February 2013

Blue Ocean Strategy

1.0INTRODUCTION
Businesses strive to survive in the merchandise place. Market boundaries follow in mature and competitive market but they could be reconstructed by a firm in recount to manufacture uncontested market space. To develop st commitgies that will bear a new line create an uncontested market place strategic move must be in place. Strategy development is a creative process that requires the business owner having a vision of what he wants the company to bring home the bacon in the short and long term.
Most Industry waterfall under the group of Red Oceans. This denotes all the pull throughing industries and as well as referred to as the market place. Blue Ocean is a strategy that allows companies to mature in demand and separate from the competition and create uncontested market space. The market place stands for all the industries that exist and can be termed as the red ocean. Blue Oceans denotes the industries not existent. There are examples where the creation of blue oceans surpass boundaries existing in the industry; majority of are created from by growth existing industry boundaries.
Most companies or industries three decades butt were unheard of or were just emerging but straight off its a different story. The point is industries are neer stagnant. Companies continue to develop, operations progress and market expands.

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History has shown that the business leader to produce fresh industries and reproduce current ones is underrated.
2.0PHILOSOPHIES OF BLUE sea STRATEGY
1.To restructure market boundaries.
2.To concentrate on the big picture
3.To orbit beyond current demands
4.To achieve the strategic sequence correctly
5.To pose major organizational obstacles
6.To Form execution in spinning top strategy
The effect of blue oceans creation brings about progression in companies proceeds and returns, shows that there was a high percentage rate of total revenue and total profits reflecting the performance benefits.
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